Acai Berry Predictions For 2010: This Year’s Trends
Wednesday, January 6th, 2010
The acai berry exploded in popularity in 2009, but the industry was plagued by fraudulent scammers who stole customers’ money and made false health claims about acai. Luckily, an interest in the nutritional benefits of the acai berry remains, and we expect to see it in many more forms in 2010.An interest in drinks with lower amounts of sugar by health-aware parents may lead to more kid-focused acai berry juices and other products that don’t contain high fructose corn syrup.
Now found in big box stores such as Walmart, acai, and acai berry juice in particular will continue to penetrate mainstream shopping channels. Looks for its price point to decrease across the board, particularly among “specialty” acai product makers.
We’ll begin to see acai in many other types of products. In 2009, we saw products like acai gum, and other interesting ways to consume acai. This year we’ll see ad will likely see more of it on restaurant menus – and not just the cocktail menu.
Acai in skin care has grown considerably, particularly with the Kiehl’s line of cosmetics containing the acai berry. With its high levels of antioxidants, consumers will look to more natural remedies including acai for their skin care needs.
